Week 2

After creating the story boards, my instant move was to re-learn all the after effects basics that I had learned back in sophomore year. I wanted make sure I did not waste time in making something and realizing that I was doing it the incorrect way and that there was a better and easier way to do it.

As I had planned in my story board, I used uppercase letters for Boss Baby’s dialogues and lower case letters for Tim’s. I made this choice because of the ‘manly’ voice that the former has and the ‘kiddish’ voice of the latter.

After watching some video tutorials and taking note of what effects and tactics I can use in my animation, I divided my work into 6 chunks of work;

  1. Edit and gather the audio
  2. Input the audio and add markers for each and every word and sound that is being said.
  3. Add all the text and sync them with the markers
  4. Add animation
  5. Add camera animation

This was a very tedious process and took a very long time to complete. However, I realized that this helped the next step to be a lot more easier to sync up the typography with the audio.

This is a GIF of the first scene I added. (no animation)

I completed adding all the text this week and started doing the animations. This is how the video looked by far.



Week 1

Kinetic type is a new term that I have heard, although I new what is was because of its popularity and excessive use informative videos. I had always been interested to know how to create these and those that this was a way in which type comes to life. It makes the words more/less emphasized, knowing which one to focus on and how to read or understand it given the context of the color, size and typeface.

With the current knowledge of type, I had in my mind that I can play with the boldness and thinness of type, with italics as well as regular to create a rhythm in the design.

First step was to come up with a dialogue/monologue, which we would develop the kinetic type for. I knew straight off that this was going to be my favorite animation movies like Finding Nemo, Inside out or Boss baby.

From these three movies, the disney ones were excluded from our project, so I had only one option left, ie. Boss Baby.

I was very excited to work with the dialogue that takes place between the Baby and his ‘elder brother’, who find out that this baby is no ordinary baby. This I thought would be great to create a variety of different type families, using small and big caps for the Brother and the Baby, using opacity over whispering sounds etc.

The next step was to create a story board, with all the dialogue written and experimented considering movement, placement and orientation. After this, I started working on illustrator and After Effects to create the animation.

Week 3 | Final touches

Changes made:

Poetic– added the silhouette of Sunny biting, added a photographic background to create depth the other two poster has depth and this one was a flat grey, added the spyglass as a recurring element and removed credits to make it less pragmatic. The blurred background was a system that i wanted to create in my posters, so I adjusted the blurriness of the background so it matched the other two.

Pragmatic– Made the background a little more darker.

Persuasive– Made the ribbon light grey, adjusted the type to fit in the center, made Violett’s sleeves less opacity to make sure it doesn’t complete with the ribbon and also added the spyglass, matching its colors with the background.


Throughout the process of this project, one thing I only realized by the end was that our class lacked the quality of an actual movie poster. I think we limited ourselves from exploring techniques like photography, physical objects (making) and creating depth thought activating space. I think even though I used photography in the background to create depth in my poster, I the design was not successful in how the vector was combined with the photographic background only because you hardly ever see a vector form in this way in an actual movie poster.

Also, exploring the type in its actual form/meaning, which we did in the Type I project as was mentioned in the final day, could have made the posters very relevant and typographic based posters, that we have already experienced before. I think I distracted myself with the movie visuals too much to the point that I did not think of other elements around me that could form the poster.


Week 2 | Making sketches and visual elements

This week, I started working off by hand, drawing some sketches and visualizing the different possibilities for the posters. I tried out one technique i.e. watercolors to create an illustration of a scene from the movie.

These sketches were very helpful in recreating the design on illustrator and photoshop. Considering these first posters, I thought all of them were towards a more poetic side, with poster 3 being a little more on the persuasive side because of the tagline.

The typography

The original movie posters had a serif/victorian style typeface, which went well with the setting of the story. I recreated the typeface for my posters so as to create a more dramatic and bold effect. The typeface used is Futura (medium) which added simplicity as it is a san serif typeface. For the author’s name, I used serif along with the tagline.

Poster 1

My thought process for the first poster was creating something that everyone who watched this movie would resonate with. The character of Emily Browning as Violett Baudelaire was one that stood out as a very smart, intelligent and brave character. The action of her tying her hair was a  sign that she was going to invent something at that moment. With these thoughts in mind, I selected a dull/grey background with a little bit of the sea showing, which was the place the Baudelaire’s loved to hang out. To add an element of her looks, I added the puffed sleeves and the traditional frock that she wore.

Poster 2

This was my personal favorite scene from the movie, where the children, having separated from their home, built there own little home in the house of Count Olaf. I picked this a s a visual because of it’s emotionally strong presence in the meaning, of the fact that will the children ever feel like home again.

Poster 3

This was my attempt to reflect the harsh reality of what the children faced after having to flee from Count Olaf’s home. They now knew that there was something strangely wrong with Olaf, as he was constantly behind them and captured all their ‘good’ guardians. This image in particular represented their escape from the storm-collapsing house.

Feedback and further work:


My struggles for this part were to find the elements of the movie that most relate to the audience and basically captures the certain aspects in one poster. However, since my movie had a lot of different events and visuals, I had to make a choice to just choose from whichever one was the most visually interesting and as well as memorable for me.


  • The posters did not reflect the overall essence of the movie. Consider highlighting the characters of each person in each poster.
  • create an overall element that ties all the posters together. For example, the eye, or the fire.
  • Make Violett more prominent in her visual aspects. The ribbon should be highlighted in some way, it doesn’t look like she’s tying her hair.

These were some visuals I created after the feedback.

  • Image 4 shows the ‘eye’ drawing/clue which I overlaid with an illustrated version of it, that klaus found in their Aunts’ husbands’ room. I thought this would be an interesting thing to add in the poetic poster
  • Image 5 is Klaus’ headlight that his sister invented for him. Klaus wore this all the time along with his iconic glasses.
  • Image 6 shows the netted sleeves that violett’s frock has. I thought this element can make her stand out more.
  • Image 7 is of the little Sunny, who bit almost everything including this dining table, which I simplifies to just her ‘biting’ act.

These were my posters for critique on Monday.

After tiling these, I got some feedback from my peers. The most important one was to make the ribbon lighter in color so it shows. Also, the letter in the poetic poster should be more poetic, in the sense that they had a meaning to it. When I researched the secret organization of Count Olaf, I found that V.F.D was their organization’s name. This stood for ‘Volunteer Fire Department’. I was also told that I should try photographing someone tying their hair instead of a flat illustration. However, this did not work when I tried (image 8).

Image 8

Project 001 | Film Posters

Week 1 | Choosing/analyzing the movie

The first week started off with the reintroduction of the elements; Poetic, Persuasive and Pragmatic and a new word sequential, which directly took me to my foundation year, when we created short videos based on animations, shadows as well as real life videography.

This project was about movie posters, and what did this have to do with videos and sequences? I realized that anything that is associated with sequence, be it the trailer of the movie or the poster itself, can be part of the sequence.

As part of the first exercise, I chose the below three movies.

Movie 1 | Lemony Snicket’s: A Series of Unfortunate Events
Words } Betrayal, Trust, Cruelty, Escape, Unfortunate
Sentence } An escape from the unfortunate life

Movie 2 | Jumanji
Words } Trap, Risk, Adventure
Sentence } A game that will trap you forever

Movie 3 | Jaws
Words } Death, Danger, Dark, Man Vs Animal
Sentence } The Ocean is not as beautiful as you think, A hungry man-eater in the deathly sea.

From this list, I narrowed down to the first movie which was visually the most appealing to me. The last time I watched it, I remember the very dreamy quality of the movie made me fall in love with the visuals of the movie itself with its contrastingly distressing storyline.

I chose the movie because of the variety of different intriguing scenes that it had, such as the Baudelaires’ house, Count Olaf’s house as well as Aunt Josephines’ and Dr Montgomery’s house.


I noted out the key outline of the movie starting from the beginning to the middle and then the end. This was the first step to build my knowledge about the movie and it made the task of dividing different elements of the Movie easier, which was the next step.

Movie plot003
The main plot of the story

Next, I broke up the elements into characters, themes, colors and objects. This process was crucial in order to visualize the poster and think of possible elements that I could add. For example, the train accident that Olaf was planning for them was a very smart escape by the Baudelaire children. This was the first time they realized that Olaf wants to kill them and was a betrayer. From then, their story took a turn to the upcoming series of unfortunate events that were going to occur to them because of Olaf.

The characters and important elements 
Themes and Ideas

To find the appropriate taglines, I watched the movie with subtitles and took screenshots of many of the dialogues. This gave a wide list of taglines that looked interesting to me in terms of being on a poster.

Taglines + Quotes

The final step was to grab screenshots of the movie’s colors. The color palette in general was very dark and gloomy. However, some scenes had bright shades of yellow and green especially from Dr. Montgomery’s house, which was filled with snakes and greenery.

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Color palette of the movie



I find the visuals to be very interesting and will follow up with these shots to make my own sketches as the next step. These screenshots highlight the main events that occurred to the Baudelaire’s and would be very helpful in recreating visuals in my style.










Project: Demystifying The Mainstream



Expectations of men in society have lead to violent crimes around the world. These have been a result of parents unknowingly encouraging the mainstream; the idea that men are supposed to be strong and not cry. This stop motion animation tells an emotional story of a young boy’s journey through life, where he transforms from a little, sensitive boy into an aggressive, harmful man.

Project 1: Packaging


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picking mangoes.jpg


This packaging is for locally grown mangoes from Tumkur, India. Mavu is a brand that is based on the mango production from a farm in a local countryside town of South India. It holds up to six mangoes in a box and provides information about how the mangoes are picked. It also gives a touch of the Indian way of eating mangoes which everyone can try when they buy this box.