This new project is about creating our own brand, that has a social impact on the world. In the first class, we learned a lot about different brands and how they support a social cause.
I did some research about different brands that have a social impact to brainstorm and get more ideas. I found some really interesting companies.
This one is a hand-made jewelry brand, ‘Satya’ that donates to orphanages.
‘Toms’ donates a pair of shoes or a pair of eyeglasses to someone in need for every purchase made.
‘Being Human’ the famous Bollywood actor Salman Khan’s foundation is a brand that helps the underprivileged in education and health care.
After looking at these and a lot more brands that support a social cause, I have thought of doing something different, something that is not necessarily in terms of donations(not that I don’t want my company to donate) but in terms of making people aware of something.
I have thought of an idea where i will have a brand that produces handbags and other cases(like laptop cases) which will have a message on it. I want to focus on local plants and their medicinal values or plants that are mentioned in the Qur’an along with the quotes which mention their goodness. For example look at the quote below:
I am thinking of having quotes like these on a handbag or a laptop case or even T-shirts which will impact people’s thought when they read it.